Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about internet dating. Lumen may be the latest endeavor in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end regarding the age range – over-50’s are Lumenis the desired clientele.
Despite a busy site market, Argouges sees a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, they all are dating web sites. 80 million singles over 50 in united states and Europe that is western [the demographic is] underrepresented by dating sphere.” Argouges must be bullish; he has got spent +$4.5 million into the software.
The scene is familiar. Swipeable pages, big images, bios but with one distinction. All users have to upload a selfie within the verification procedure, and an algorithm authenticates this resistant to the other profile images provided. a good touch and a tragic indication of the occasions and problems with internet dating.
Dating apps are wide ranging. Any new software that is wanting to scale requirements another style of type of strategy and Argouges is wanting new things ; “we have been testing a lot of various marketing techniques, utilizing a mixture of on the internet and offline, with a give attention to offline because we should satisfy our individual base and build a dialogue up using them. As an example, this thirty days we are attending a variety of sporting, musical and social occasions that are matching with our brand name vision and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps would like to make use of. (more…)